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But back to Brown. So, Brown, who rang in 2007 by closing Restaurant Levain, is now officially chef for the restaurant Porter & Frye, at the soon-to-open Hotel Ivy, the Midwest's first ultra-prestigious "Luxury Collection by Starwood" hotel (1115 Second Ave. S., Minneapolis, 612.333.4489; www.ivympls.com). You know the Ivy, right? It's the Old Britain-looking building, by the Minneapolis Convention Center, that's been under construction forever while they pack it full of prestige. I mean, you may be asking yourself, how prestigious is a Luxury Collection by Starwood Hotel? Boy howdy, we're talking luxury: Sister properties include a Frank Gehry-designed inn in Rioja, resorts in Bali and Santorini, and Vienna's famed Hotel Imperial. You're not familiar with Vienna's famed Hotel Imperial? Well, get a jet already, buddy, it's time to kick it up a notch.
I spoke for a little while with Alister Glen, the hotel's general manager, who comes to us from Cape Town, South Africa, via Atlanta, and he explained to me that, more or less, this place is going to double, maybe triple whatever we might currently know in this town as luxury: Think the priciest penthouse between Chicago and Seattle, think wood-paneled individually designed suites, think a 17,000-square-foot spa and gym. No, that's not a typo, really, a 17,000-square-foot spa (www.ivyspaclub.com) at which you can have caviar facials, soak in an "anti-stress milk bath," and score what is sure to be the Target executive's new status move of the year: The neck-and-shoulder massage, manicure, and box-lunch combo package. (That particular package comes at a non-member price of $89; but if you're one of those people whose bank balance doesn't joke around, you can join the Ivy Spa as a member. If you do, I think you'll get some really snazzy robes.)
Luxury and prestige aside, what is most interesting to this Minnesota champion is that the emphasis of "Luxury Collection by Starwood" properties is "exceptional indigenous experiences," meaning that they intend to create something unique to each city they're in, and, by extension our city—not something that's trying to be New York or Paris, or, for that matter, Austria.
"We will be bringing in travelers from around the globe and around the country," Glen told me. "And when we do, we want them to have an experience that isn't intimidating or snobby, that is above all warm and comforting, but is also unlike anywhere else, and is unforgettable." So, while the Austrian Luxury Collection Hotel Imperial by Starwood property is all gilt, Baroque plaster, silken tapestries, gold tassels, meringue pastries, and other super-Austrian things, our new Hotel Ivy will be...something else. Something essentially Minnesotan. It's hard to say, but Glen kept emphasizing the words warm and comforting, and didn't say they were going to glue wild rice and rough-hewn pine logs to the walls, so I wait with bated breath. Really, someone is going to take being here seriously? I have waited my whole life for this moment.