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"I had dinner about 10 years ago with a girl from Best Buy," continues Storms. "I said, 'Best Buy's moving into my town.' And she gave me a dog-eyed look and said, 'I feel so sorry for you. It's so sad,' proclaiming my imminent doom. Well, fuck her. Best Buy's still there, but the amount of floor space they (devote to) music has grown smaller, and the number of titles that they carry has grown smaller, and we pretty much remain the same, and do our thing, and promote local music, and continue to be a focal point of our regional music scene, and an active citizen in the music business in Rochester, New York. We're way into it. We're fans; we're not just merchants."
That philosophy became a credo, repeated over and over, last week. They're fighting words, a rallying cry in a turbulent time. At their peak in 2000, as many as 5,500 independent music stores dotted the national landscape. At the end of last year, that number had been pared to 2,600, with Let It Be Records and Garage D'or among the more prominent local casualties. And yet, at a time when music retailers big and small are reacting to changes brought on by the internet, the independents milled around the bowling alley with guarded optimism. Every year since 2001, the death knell for the compact disc has sounded a little louder, and the eventual obsolescence of the major record labels has grown more apparent. Much of the excitement among Dick Storms and his cohorts centers on how the indies will react to this changing environment with their strongest suit—taste-making abilities—by providing downloadable songs through the stores' websites.
And the convention itself has been an elixir. "It's meant a lot to the guys that are here," says Don Van Cleave, president of the coalition. "There's a lot of social camaraderie. We learn from each other and we talk about music, like Tapes 'n Tapes, a band that I don't think any of you guys locally understand how big they're getting out there. We're selling the hell out of that, and they just sold out two nights at the Bowery Ballroom in New York."
Minneapolis continues to be home to the likes of Treehouse, Roadrunner, Fifth Element, and Extreme Noise, which orbit around the granddaddy of all indies, The Electric Fetus, which everyone at the conference last week invoked as an inspiration for innovation and weathering corporate storms. The Fetus's Bob Fuchs returned the favor. "This is a group that's banded together to try to keep that spirit going," he says. "These are people who really have given their whole lives—some of them for 20, 30, 40 years—to keep independent retail and independent music alive. You get to see all these like-minded people from other towns; it's like a brotherhood you didn't know you were part of."
As he talks, the cherubic-looking Fuchs munches on his dinner and keeps score of his bowling game. He and many others wear promo shirts—Fuchs's features Neko Case; one woman sports the logo of School Kids Records in Ann Arbor, Michigan, on the back of her T-shirt, and "Wu Tang Forever" on the front. "It sort of validates your life," says Fuchs. "You know, you have questions: 'Is this really what I want to do?' And then it's like, what a great group of people. People who are completely dedicated to keeping music and independent retail (alive) in the days of Wal-Mart and Best Buy and all the things that are operating for the wrong reasons. Everybody who's here is a junkie of some sort. We don't sell appliances because they make margins, and we don't sell music as loss leaders. We sell music because we've given our lives to bands and because when we got out of college, after four years and $30,000 in debt we said, 'I want to work at a record store.' It was a no-brainer."